Can’t I just use a lead database that I’m subscribed to?

Most horizontal lead databases rely on LinkedIn profiles as a foundation. Most decision-maker foodservice operators like owners, chefs, or managers do not have LinkedIn pages, especially at smaller regional chains or independents. For this reason, they often don’t exist in lead platforms.

Yes, you could use your database to find contacts at McDonald’s etc, but you’d be overlooking the vast majority of the market.