Overview
First Bite is built from the ground up to help you reach the inbox—not the spam folder.
We don’t just give you tools to send emails—we manage the technical foundation that powers successful cold outreach. From domain setup and warm-up to copywriting support and engagement monitoring, First Bite goes above and beyond to protect your deliverability and ensure your campaigns perform.
In this guide, we’ll break down how First Bite helps ensure your messages consistently land where they belong: in the inbox.
First Bite’s Role in Email Deliverability
Email deliverability refers to the ability of an email to reach a recipient's inbox, rather than being filtered into spam or blocked entirely.
Key Components of Email Deliverability and First Bite’s Contribution to Ensuring Deliverability
Key Components | Component Description | First Bite’s Contribution |
Inbox Placement | It’s not just about whether the email was sent successfully, but whether it lands in the inbox, not the spam or junk folder. | First Bite takes a comprehensive approach to your outreach process, from creating and warming lookalike domains to guiding you on building and managing your campaigns in our Customer Success program. |
Sender Reputation | Email providers (like Gmail or Outlook) score your domain and IP address based on sending behavior. High bounce rates, spam complaints, or irregular volume can lower your reputation. | First Bite creates lookalike domains to protect your original domain’s reputation and workflow. We also proactively warm these domains to ensure a strong sender reputation to minimize bounce. Learn more about the value of lookalike domains here.
First Bite monitors your outreach with Google Postmaster Spam Monitoring.
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Authentication | Implementing SPF, DKIM, and DMARC records proves your emails are legitimately from your domain, which boosts trust and reduces the chance of being marked as spam. | With the lookalike domains, First Bite properly configures DNS settings (SPF, DKIM, DMARC) to prevent spoofing and fishing. |
Content Quality | Spammy language, too many links or images, or poorly formatted HTML can trigger spam filters. Clear, valuable content improves deliverability. | First Bite provides guidance on copywriting best practices, optimal sequencing, and message refinement—helping you craft inbox-friendly content that drives engagement. |
List Hygiene | Sending to outdated or disengaged email lists hurts deliverability. | It’s important to run your lists through an email validation tool to confirm that the email address is accurate, active, and safe to send to before including it in a campaign. First Bite performs this validation automatically for all contacts provided through the platform. |
Engagement Metrics | ISPs look at how users interact with your emails. Opens, clicks, replies, and forwards are good signs; deletes and unsubscribes may hurt your score. | Our Customer Success team works with you to monitor and troubleshoot your metrics, such as reply rate and interested rate. |
In short, email deliverability is about making sure your emails are both technically accepted by servers and trusted enough to appear in inboxes.
You play a role in your deliverability, as well, by managing your domain reputation and following best practices for writing copy and developing sequences. You can learn more about these topics here:
- Best Practices for Developing Sequences (coming soon!)