Searching and Filtering Table Data – First Bite

Overview

A lot of data means a lot to sort through. Knowing how to search and filter in First Bite is key to optimizing your use of the platform.

Searching and filtering are independent functions that can be performed in any order.

Filter → then search the filtered results.

Search → then filter the search results.

Searching

How the Search Bar Functions

All search bars in First Bite use traditional Boolean operators to build search terms.

Here is an example when searching Menus in the Opportunities tab.

Boolean Terms	Search Term	Results
Using quotation marks to combine words	“Taco Bell”	Results will only show instances where the two words appear right next to each other on the menu.
AND	“Burger” AND “Sandwich”	Results only show instances where the two words are found on the same menu but don’t have to be right next to each other. If ‘BBQ burger’ and ‘the best sandwich’ both appear on the menu, that restaurant will be listed as an opportunity.
OR	“Burger” OR “Sandwich”	Results show instances where one word OR the other appears on the menu. Any derivation of “burger” will be listed as an opportunity. (Ex: ‘cheeseburger’, ‘turkey burger’, etc). Any derivation of “sandwich” will be listed as an opportunity (Ex: ‘club sandwich’, ‘chicken salad sandwich’, etc).
NOT	“Burger” NOT “Sandwich”	Results will only show instances where “Burger” appears on the menu without the word “Sandwich” appearing on the menu. If ‘BBQ burger’ and ‘the best sandwich’ both appear in the menu/description, the menu item will NOT be listed as an opportunity.

You can string these terms together and build stronger searches with more specific wording.

Searching the Opportunities Table

Factors to consider in your search

Which Opportunity Type you’d like to search (commercial vs non-commercial).

Choose whether to search the Menu/Description, Restaurant/Chain name, or Domain (or search all three)!

Example Searches

Searching “burger”…	Returns…
in the Menu	A list of items with “burger” in the Menu item name or on the Menu item description.
In the Name	A list with “burger” in the Restaurant name (like Hamburger Mary’s)
in the Domain	A list with “burger” in the domain (like http://www.hamburgermarys.com)

Select whether you want to see the Chain View or Door View.

Chain View shows Subway as a single option/line item.

Door View shows each subway location as an individual line item.

Enter your Search term in the Search Bar.

Once these factors have been considered, click Search!

From here, First Bite will take a minute to populate. Once done, you can begin your company selection process in the table or continue filtering the results.

Filtering

What is a filter?

A filter is a tool that helps you narrow down data by selecting only the information that meets specific criteria, excluding anything that does not.

Given the volume of data available in First Bite, filters allow you to focus on what matters most. If a column appears in the table or is available in the column settings, it can likely be used as a filter.

Once you've defined your filtering criteria, you can save the filter for quick access in the future.

How to Filter

To add filters, click on the filter button.

Actions you can take to filter First Bite’s data:

Apply a previously saved filter

Use quick filters, which automatically apply the stated criteria.

Scroll through the options and handpick your filters by filling in the requested information for the filters of your choice.

Use the dropdown at the bottom to match ALL, ONE, or NONE of the filters identified. The NONE option allows you the opportunity to filter out what you don’t want, leaving only what you do.

Example: Select every state except your state of interest and then choose “None” to filter out every restaurant that has a location outside of your designated state. Please note, however, that selecting “None” applies to all filters so make sure you want to exclude all of the chosen filters when taking this route.

Once you’re ready, click Apply.

Next Steps

Once you’ve completed your search and filter actions, there are four actions you can take:

Continue to refine your search and filter criteria

Save your filter

Look at menu matches (Opportunities table only)

Select results for mass action.

Continue to refine: You can continue refining the search or filter values for as long as it takes to get the results you’re looking for. The search and filter information does not reset until you manually remove or change the filter, or click “Clear All” on the right side of the page (near your filter list).

Save your filter: Click the green save button next to the Filter icon to save your filter. This will save all filter selections and search terms.

If at any point you want to delete your filter, go to Settings > Filters > Delete.

Menu information: (Specific to Opportunities table) Click on the menu icon to see what is listed on the Company’s menu. If you searched the menu, the menu icon will show which items match your search (click into the company to see the full menu).

Mass Action: Select the result/s and click on the green Actions button to tag your items, add them to a campaign, or create deals for them.

Best Practices for Searching and Filtering

Tips for Searching and Filtering Effectively

Here are a few practical suggestions to help you get started with searching and filtering in First Bite:

Start Specific: Use precise search terms and narrow filter settings at first. You can always broaden your criteria to include more Opportunities later.

Useful Beginner Filters:

Chain Size – e.g., limit to chains with fewer than 50 locations

Predicted Traffic – exclude locations marked as Low Traffic

Location – filter by ZIP code, city, state, or DMA

Name Filters Clearly: Choose descriptive names so filters are easy to identify. To view or manage your saved filters, go to Settings > Filters.

Ask the Right Questions While Searching the Menu:

How would the product I’m selling appear on a menu?

Are there similar terms I should include or exclude from my search?

Iterate: Once you’ve searched, take a look at your menu results. Is it giving you what you want? If not, why not? Factor that into your search.

For example: If a consistent phrase or food is included in the menu listing that you don’t want, consider adding a ‘NOT “x”’ search term to filter it out.

Menu Search: Vegan Soup OR "plant based soup" OR "vegetable soup" OR "veggie soup" NOT "Not vegan”

Customize Based on Your Goals: Filtering and searching can be tailored to your product strategy and outreach approach. For guidance, we recommend scheduling a strategy session with a Sales or Success Manager to explore how to best use the platform’s capabilities.

Learn More

For more on breaking down your market, check out this article on “What is segmenting?” (Hint: it’s how you slice and dice the entire foodservice market into manageable, actionable chunks).